Followed by
963,000+
men worldwide
Used daily by
1,000,000+
men worldwide
Liked by
108,9M+
people
Used daily by
1,000,000+
men worldwide
Shop By Category
Our best in class products are precisely crafted to simplify and elevate your routine.
Shop All
SIMPLE, EFFECTIVE, BASED.
The New Gold Standard
of Men's Care.
Our mission is to create cleanest, most effective
men's care products - because confidence
shouldn’t come at the cost of your health.
Our mission is to create cleanest, most effective
men's care products - because confidence
shouldn’t come at the cost of your health.
Shop BASED
Benefit of the benefit of
the benefits of benefit
Benefit of the benefit of
the benefits of benefit
Benefit of the benefit of
the benefits of benefit
100% Paraben, Sulfate, Phthalate Free
Non-Toxic, Endocrine Safe Formulas
Made in the USA
1,000,000+ Men HAVE SWITCHED TO BASED
Join the BASED Revolution
Hear from the men who have elevated their
confidence & health by switching to BASED.
45,837+ Reviews
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Manuel Enrique
5.6M+ Followers
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Elijah Forcier
1.2M+ Followers
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
3.5M+ Followers
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Elijah Forcier
1.2M+ Followers
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Manuel Enrique
5.6M+ Followers
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
3.5M+ Followers
BEST SELLERS
Shop All
GET YOUR ROUTINE
Your own free, tailored & personal routine in less than 60 seconds.
GET YOUR ROUTINE NOW (60s)
TRANSFORMED 122,000+ MEN
Ships Next Day
2-5 Day Delivery
Free US Shipping $50+
Free INTL Shipping $100+
Why choose
Based?
No Parabens
No Sulfates
No Phtalates
Full Ingredient
Transparency
No Endocrine
Disruptors
Made in the USA
Others
FEATURED BUNDLES
Shop All Bundles
