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OUR GLOWUP CHALLENGE IS LIVE NOW

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4.9/5 | Used daily by 500,000+ men

THE GOLD STANDARD OF MEN'S CARE

GLOW UP CHALLENGE

IS LIVE NOW

Transform yourself using a BASED product and you could win a huge prize - it's really that simple.

FIND OUT MORE

BIGGEST PRIZES WE'VE EVER DONE

Followed by

370,000+

fans worldwide

Used daily by

500,000+

men worldwide

Liked by

58.9M+

people

The Bestsellers

Used daily by 500,000+ men worldwide

Texture Powder

BESTSELLER

4.8/5 (928+)

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From

$25.00

Sea Salt Spray

BESTSELLER

4.9/5 (288+)

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From

$25.00

Based Bundle

Shampoo + Conditioner

SAVE $10

4.9/5 (299+)

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From

$60.00

BESTSELLER

Leave-In Conditioner

4.9/5 (131+)

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From

$25.00

JUST RELEASED

Curl Cream

JUST RELEASED

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From

$25.00

Shop all products

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Don’t Listen to Us. Hear it from them.

Trusted and used daily by top models & 500,000 men daily worldwide.

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Completely changed my life.

"I wish Based Bodyworks existed when I started modeling 11 years ago. Never going back."

Jordan Barrett

Top Model

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4.3M+

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308K+

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Based SAVED My Curls.

"My curls have never been as healthy as they are now after switching to Based. All that while being 100% natural - it's a no-brainer."

Manuel Enrique

Top Model

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2.8M+

tiktok-logo

2.5M+

instagram-logo

317K+

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SAVED my hair...

"My hair used to be extremely damaged. Based fixed all of it. My hair has never felt been healthier."

Alim

Hair Influencer

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2.5M+

instagram-logo

377K+

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The BEST on the market.

"I've tried all the products, both for hair styling and hair care... no one is as good and 100% natural like Based Bodyworks."

Syrian Psycho

Influencer

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1.8M+

instagram-logo

560K+

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The best I ever used!

"No products gave me the texture my hair needed, and they were filled with chemicals."

Lucas Wood

Hair Influencer

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290K+

instagram-logo

5K+

Why choose

Based?

No Parabens

No Sulfates

No Phtalates

Full Ingredient

Transparency

No Endocrine

Disruptors

Made in the USA

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Free USA Shipping

100% Paraben, Sulfate, Phthalate Free

Made in the USA