Used daily by 1,000,000+ men

The Hair Revival Serum

Supports Stronger, Fuller-Looking Hair

Fortifies & Protects Thinning Hair

get yours now

Followed by

880,000+

men worldwide

Used daily by

1,000,000+

men worldwide

Liked by

108,9M+

people

Used daily by

1,000,000+

men worldwide

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Our best in class products are precisely crafted to simplify and elevate your routine.

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SIMPLE, EFFECTIVE, BASED.

The New Gold Standard

of Men's Care.

Our mission is to create cleanest, most effective

men's care products - because confidence

shouldn’t come at the cost of your health.

Our mission is to create cleanest, most effective

men's care products - because confidence

shouldn’t come at the cost of your health.

Shop BASED

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Benefit of the benefit of

the benefits of benefit

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Benefit of the benefit of

the benefits of benefit

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Benefit of the benefit of

the benefits of benefit

100% Paraben, Sulfate, Phthalate Free

Non-Toxic, Endocrine Safe Formulas

Made in the USA

1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

45,837+ Reviews

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

4.8 (1,058+)

Texture Powder

Instant texture & volume

$25.00

NEW RELEASE

Hair Revival Serum

Stronger, fuller-looking hair

$50.00

4.9 (353+)

Based Bundle

Bundle the Shampoo & Conditioner

and save 14% OFF.

The essential shower duo

$70.00

$60.00

4.8 (269+)

Hair Clay

Matte finish & strong hold

$30.00

4.9 (363+)

Sea Salt Spray

Instantly beachy, fluffy look

$25.00

GET YOUR ROUTINE

Your own free, tailored & personal routine in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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TRANSFORMED 122,000+ MEN

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

No Parabens

No Sulfates

No Phtalates

Full Ingredient

Transparency

No Endocrine

Disruptors

Made in the USA

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