
OUR GLOWUP CHALLENGE IS LIVE NOW
LEARN MORE





4.9/5 | Used daily by 500,000+ men
THE GOLD STANDARD OF MEN'S CARE
GLOW UP CHALLENGE
IS LIVE NOW
Transform yourself using a BASED product and you could win a huge prize - it's really that simple.
FIND OUT MORE

BIGGEST PRIZES WE'VE EVER DONE

Followed by
370,000+
fans worldwide


Used daily by
500,000+
men worldwide


Liked by
58.9M+
people


The Bestsellers
Used daily by 500,000+ men worldwide

Shop all products
Don’t Listen to Us. Hear it from them.
Trusted and used daily by top models & 500,000 men daily worldwide.
Why choose
Based?
No Parabens
No Sulfates
No Phtalates
Full Ingredient
Transparency
No Endocrine
Disruptors
Made in the USA

Others

Free USA Shipping

100% Paraben, Sulfate, Phthalate Free
