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SIMPLE, EFFECTIVE, BASED.

The New Gold Standard

of Personal Care.

Our mission is to create cleanest, most effective

men's care products - because confidence

shouldn’t come at the cost of your health

Our mission is to create cleanest, most effective

men's care products - because confidence

shouldn’t come at the cost of your health.

Shop BASED

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Benefit of the benefit of

the benefits of benefit

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Benefit of the benefit of

the benefits of benefit

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Benefit of the benefit of

the benefits of benefit

100% Paraben, Sulfate, Phthalate Free

Non-Toxic, Endocrine Safe Formulas

Made in the USA

(2,211)

Texture Powder

Instant texture & volume

$20.00

ADD TO CART

(1,690)

Sea Salt Spray

Instant fluffy, beachy look

$20.00

ADD TO CART

(982)

Shower Duo

For all hair types

$50.40

$56.00

ADD TO CART

(1,445)

Hair Clay

Matte texture & strong hold

$24.00

ADD TO CART

SOLD OUT

4.9 (363+)

Sea Salt Spray

Instantly beachy, fluffy look

$20.00

GET YOUR ROUTINE

Your own free, tailored & personal routine in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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TRANSFORMED 122,000+ MEN

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

No Parabens

No Sulfates

No Phtalates

Full Ingredient

Transparency

No Endocrine

Disruptors

Made in the USA

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Others

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(982)

Shower Duo

For all hair types

$50.40

$56.00

ADD TO CART

(212)

(

(212)

)

Matte Texture Duo

For straight hair

$39.60

$44.00

ADD TO CART

SOLD OUT

(264)

(

(264)

)

Curly Duo

For curly to coily hair

$36.00

$40.00

SOLD OUT

SOLD OUT

(272)

(

(272)

)

Texture Essentials

For straight to wavy hair

$36.00

$40.00

ADD TO CART