(4.9 stars) • 234 reviews
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ADVANTAGES
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14-Day Money-Back Guarantee
1,000,000+ Men
have already switched to BASED.
Because confidence shouldn't come at the cost of your health.
No Bad Ingredients
Often imitated but never duplicated. Meet the multi award-winning, cult-favorite, most-wanted shave routine.
Antibacterial
Often imitated but never duplicated. Meet the multi award-winning, cult-favorite, most-wanted shave routine.
Fresh Perfume
Often imitated but never duplicated. Meet the multi award-winning, cult-favorite, most-wanted shave routine.
No Bad Ingredients
Often imitated but never duplicated. Meet the multi award-winning, cult-favorite, most-wanted shave routine.
Antibacterial
Often imitated but never duplicated. Meet the multi award-winning, cult-favorite, most-wanted shave routine.
Fresh Perfume
Often imitated but never duplicated. Meet the multi award-winning, cult-favorite, most-wanted shave routine.
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
Coconut Oil
Nourishes & strengthens hair, adds healthy shine, and promotes scalp health.
Argan Oil
Deeply hydrates and smooths hair for long-lasting control and shine
Peppermint Oil
Refreshes hair and scalp & adds an energizing natural scent.
Aloe Vera
Calms irritation and supports a balanced scalp microbiome.
Hydrolyzed Keratin
Softens, strengthens, and can help reduce visible breakage and damage.
Vitamin E
Protects hair & scalp, adds moisture, and shields from environmental damage.
Natural, Non-Toxic Formula
Zero Toxic Compounds
Zero Endocrine Disruptors
Made in USA
1,000,000+ Men HAVE SWITCHED TO BASED
Join the BASED Revolution
Hear from the men who have elevated their
confidence & health by switching to BASED.
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
45,837+ Reviews
Frequently Asked Questions
Our shampoo and conditioner contain only natural ingredients with no parabens, sulfates, phtalates or other any other toxic & harmful chemical compounds. Every component is plant-based or naturally derived, ensuring you're only putting the purest, cleanest & highest quality ingredients on your hair and scalp.
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Not at all. Our natural formulation creates a satisfying lather using natural surfactants rather than harsh, toxic sulfates. The product has a refreshing & energizing peppermint scent derived entirely from essential oils, rather than toxic & harmful synthetic fragrances.
Lather does not actually mean your hair is being cleaned. Exaggerated lather has been instilled into consumers for decades, as a mental trigger that your hair is being properly clean, but it is nothing more than a chemical reaction caused by harsh chemicals. More lather does not equal cleaner hair & scalp.
Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health.
If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used...
While the initial cost of an all-natural Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are 100% natural, of the highest quality, and without any toxic, harsh or harmful chemical compounds.
By investing in BASED, you are investing in yourself.
Don't worry - that's why we created the BASED Guarantee . Although only 1% of our customers ever use it, we understand sometimes a product might not be a perfect fit.
Shipping is FREE on all US orders $30+ We aim to to ship your order the next day.
Shipping is FREE for all Canada, UK, EU & Australia orders over $100. Orders under $100 are only $25 $60
Our 60-day moneyback guarantee lets your return any products if you don’t like them. No exceptions. To find out more, see our “Return Policy”
Free delivery from $90
Free shipping on returns
24/7 Support
Sustainable materials
comparison
How we are different
Why choose
Based?
Premium Natural Ingredients
Overstrips Natural Oils
Hydrating & Nourishing
Cleanses Gently
Contains Parabens
Contains Sulfates
Contains Phthalates
Zero Endocrine Disruptors
Can Dry & Damage Hair And Scalp
1,000,000+ Men
Here is why 1,000,000+ men switched to BASED
John Smith
5/5
Truly saved my hair INVEST IN BASED
John Smith
5/5
I’m about to use is it is a pretty decent size for the price and I hope I can get rid of my comb over To:lance baker (I hope I can pull a Latina)
John Smith
5/5
Amazing, based truly saved me. I also have the leave in and curl cream and they are both great products. They make my hair defined and really moisturized.Love the products.
John Smith
5/5
This is my new favorite shampoo! This shampoo and conditioner is all natural leaving your hair nice without stripping your natural oils.
John Smith
5/5
I bought the bundle and it worked so good on my hair! All the other shampoos I have used dried out my hair, but this one did not.
John Smith
5/5
Really great products overall after i dry my hair after using theese products my scalp and hair feels really hydrated and nice worth every penny
