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Used daily by 1,000,000+ men

The Hair Revival Serum

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SIMPLE, EFFECTIVE, BASED.

The New Gold Standard

of Men's Care.

Our mission is to create the best & most effective

natural men's care products, because confidence

shouldn't come at the cost of your health.

Our mission is to create the best & most effective

natural men's care products, because confidence

shouldn't come at the cost of your health.

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100% Paraben, Sulfate, Phthalate Free

Non-Toxic, Endocrine Safe Formulas

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1,000,000+ Men HAVE SWITCHED TO BASED

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Hear from the men who have naturally elevated their

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45,837+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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MY HAIR HAS NEVER FELT HEALTHIER

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MY HAIR HAS NEVER FELT HEALTHIER

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MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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4.8 (1,058+)

Texture Powder

Instant texture & volume

$25.00

NEW RELEASE

Hair Revival Serum

Stronger, fuller-looking hair

$50.00

4.9 (353+)

Based Bundle

Bundle the Shampoo & Conditioner

and save 14% OFF.

The essential shower duo

$70.00

$60.00

4.8 (269+)

Hair Clay

Matte finish & strong hold

$30.00

4.9 (363+)

Sea Salt Spray

Instantly beachy, fluffy look

$25.00

GET YOUR ROUTINE

Your own free, tailored & personal routine in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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TRANSFORMED 122,000+ MEN

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Based?

No Parabens

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Full Ingredient

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No Endocrine

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Made in the USA

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SHOP BUNDLES

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4.8 (1,058+)

Texture Powder

Instant texture & volume

$25.00

NEW RELEASE

Hair Revival Serum

Stronger, fuller-looking hair

$50.00

4.9 (353+)

Based Bundle

Bundle the Shampoo & Conditioner

and save 14% OFF.

The essential shower duo

$70.00

$60.00

4.8 (269+)

Hair Clay

Matte finish & strong hold

$30.00

4.9 (363+)

Sea Salt Spray

Instantly beachy, fluffy look

$25.00