SIMPLE, EFFECTIVE, BASED.
The New Gold Standard
of Personal Care.
Our mission is to create cleanest, most effective
men's care products - because confidence
shouldn’t come at the cost of your health
Our mission is to create cleanest, most effective
men's care products - because confidence
shouldn’t come at the cost of your health.
Shop BASED
Benefit of the benefit of
the benefits of benefit
Benefit of the benefit of
the benefits of benefit
Benefit of the benefit of
the benefits of benefit
100% Paraben, Sulfate, Phthalate Free
Non-Toxic, Endocrine Safe Formulas
Made in the USA
1,000,000+ Men HAVE SWITCHED TO BASED
Join the BASED Revolution
Hear from the men who have elevated their
confidence & health by switching to BASED.
45,837+ Reviews
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combine non-toxic ingredients, and that actually works."
Manuel Enrique
5.6M+ Followers
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."
Elijah Forcier
1.2M+ Followers
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
3.5M+ Followers
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."
Elijah Forcier
1.2M+ Followers
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."
Manuel Enrique
5.6M+ Followers
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
3.5M+ Followers
BEST SELLERS
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Your own free, tailored & personal routine in less than 60 seconds.
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TRANSFORMED 122,000+ MEN
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Why choose
Based?
No Parabens
No Sulfates
No Phtalates
Full Ingredient
Transparency
No Endocrine
Disruptors
Made in the USA
