EARLY BLACK FRIDAY SALE: BUY 2, GET 1 FREE

Add 3 items to cart to unlock discount

Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo

Shampoo

star
star
star
star
star

4.8/5 based on 422+ reviews

ATTENTION: LOW INVENTORY

Sale ends when stock runs out. Don’t miss out

BUY 2, GET 1 FREE

Add 3 items to cart to unlock early Black Friday discount

FAN

favorite

93/100

Yuka score

MINTY

scent

trophy

All-Natural Ingredients, No Toxic Chemicals

drop

Hydrates & Nourishes Your Hair

plant

Cleanses Gently Without Overstripping Oils

hourglass-high

ADD ANY 3 ITEMS TO CART TO

GET ONE FREE

Just Shampoo

$35.00

Standard Price

BEST VALUE

Based Bundle

$70.00

$60.00

Save

14%

seal-check

SHIPS NEXT DAY

seal-check

60-DAY MONEY BACK GUARANTEE

seal-check

SHIPS NEXT DAY

seal-check

60-DAY MONEYBACK GUARANTEE

seal-check

SHIPS NEXT DAY

seal-check

60-DAY MONEY BACK GUARANTEE

ADD TO CART

$60.00

$70.00

100% Paraben, Sulfate, Phthalate Free

Free USA

Shipping

Free UK, CA, EU, AUS Shipping Over $100+

Manufactured ethically

in the USA

We are confident that we have crafted the perfect shampoo that gently cleanses your hair without stripping away too many of your scalp’s natural oils. When you use Based, you’ll start looking FORWARD to shampoo days. For all hair types, but not recommended for coily hair.

Bottle size: 12oz | 355ml

package

US Delivery Times

Shipping is FREE for ALL US orders.

We aim to to ship your order the next day.

globe-simple

NEW Delivery Times

NEW: Shipping is FREE for all Canada, UK, EU and Australia orders over $100.

Shipping for orders under $100 are now only $25

$60

🇺🇸 United States

3-5 working days

🇨🇦 Canada

5-14 working days

🇬🇧 United Kingdom

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

arrow-u-down-left

Our 60 Moneyback Guarantee

Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.

To find out more, see our “Return Policy”

package

Delivery Times

Shipping is FREE for all US orders over $30. We aim to to ship your order the next day.

🇺🇸 United States

3-5 working days

🇨🇦 Canada

5-14 working days

🇬🇧 United Kingdom

5-14 working days

🇪🇺Europe

10-20 working days

seal-check

Our Moneyback Guarantee

Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.

To find out more, see our “Return Policy”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Key Ingredients

Coconut

Coconut nourishes hair, adds shine, and promotes scalp health.

Argan Oil

Argan oil nourishes, hydrates, and adds shine to your hair.

Aloe Vera

Aloe Vera adds shine, reduces dandruff, and strengthens hair.

Peppermint

Peppermint adds a refreshing, natural scent without any chemicals.

We know you're not used to seeing them...

but we have nothing to hide.

Water: H2O

Coco-Glucoside: Gentle Cleansing Agent

Glycerin: Humectant

Guar Gum: Thickener

Aloe Vera: Moisturizer

Olivem1000: Emulsifier

Hydrolyzed Keratin: Softens & Strengthens

Argan Oil: Strengthens

Coconut Oil: Strengthens

Avocado Oil: Conditions

Vitamin E: Antioxidant

Peppermint Oil: Scent + Scalp Stimulator

Propanediol: Natural Preservative

Hydroxyacetophenone: Natural Preservative

Used Daily by 200,000+ Men

Don’t listen to us. Hear it to them.

star
star
star
star
star

The best products!

"I use Smooth Labs products every day on my clients and it's amazing."

Maheblendz

Hair Influencer

tiktok-logo

200K+

instagram-logo

1K+

star
star
star
star
star

The best products!

"I use Smooth Labs products every day on my clients and it's amazing."

Maheblendz

Hair Influencer

tiktok-logo

200K+

instagram-logo

1K+

star
star
star
star
star

The best products!

"I use Smooth Labs products every day on my clients and it's amazing."

Maheblendz

Hair Influencer

tiktok-logo

200K+

instagram-logo

1K+

How to Use The Product

Watch our detailed tutorial for optimal results.

Apply some powder

Apply some Texture Powder to the base of your dry hair and to areas where you would like to add texture and volume.

01

Shake your hair

Shake your hair with your fingers until the Texture Powder is distributed evenly, repeat this step until the powder is completely absorbed.

02

Apply some powder

Repeat these 2 steps while styling your hair according to your

preferences until you obtain the desired result.

03

Why choose

Based?

All Natural Ingredients

Overstrips Hair Oils

Hydrating & Nourishing

Cleanses Gently

Contains Parabens

Contains Sulfates

Contains Phtalates

No Endocrine Disruptors

Dries & Damages Hair and Scalp

BASED

check-circle
x-circle
check-circle
check-circle
x-circle
x-circle
x-circle
check-circle
x-circle

Others

x-circle
check-circle
x-circle
x-circle
check-circle
check-circle
check-circle
x-circle
check-circle

350,000+ Men

Here is why 350,000+ men switched to BASED

Shampoo

Shampoo

star
star
star
star
star

4.8/5 BASED ON 422+ REVIEWS