Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay

Hair Clay

3 oz | 85 g

1,445 REVIEWS

Scent:

Santal Sandalwood. Masculine, clean and addictive.

Complimentary Toiletry Bag ($50) - only while stock lasts

Transforms Flat Hair—Instant Volume & Texture

Strong All Day Hold

Premium Non-Toxic Ingredients

Single

$24.00

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20% OFF

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20% OFF

Two Pack

Two Pack

($50)

+ FREE Toiletry Bag

$48.00

$43.20

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Save

10%

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Free USA Shipping

Most Popular

- Shampoo

($28 Value)

- Conditioner

($28 Value)

- Texture Powder

($20 Value)

- Sea Salt Spray

($20 Value)

- Texture Powder

($20 Value)

- Hair Clay

($24 Value)

- Pomade

($24 Value)

($50)

+ FREE Toiletry Bag

Complete Styling Kit

$88.00

$79.20

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10%

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Free USA Shipping

BEST VALUE

BEST FOR:

Straight to Wavy Hair

2-8 Inches

ADD TO CART

$24.00

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How to unlock a complimentary

Toiletry Bag?

Add any set or 2+ items to cart. Only while stock lasts.

Free USA

Shipping $30+

Free International

Shipping $100+

60-Day Money

Back Guarantee

Natural Matte Textured Looks

Natural Matte

Textured Looks

Without the overly stiff feel or buildup.

Join 3,000,000+ Who've Chosen BASED.

Premium Non-Toxic Ingredients

Paraben-free. Phthalate-free. Petroleum-free.

All-Day Strong Hold

Strong flexible hold without heavy buildup.

Naturally Derived Fragrance

Scented with our signature scent.

High-Performance Formula

Engineered to deliver with no compromise.

Scalp & Hormone Safe

Gentle & effective. Zero compromise.

Nothing To Hide

Every ingredient listed. Every one intentional.

ORDERS OPEN IN:

 

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MAKE THE SWITCH NOW

First 50 Orders Get 100% of their Money Back (FREE)

Fast 2-5 Day Delivery

60-Day Moneyback Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Moneyback Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Kaolin Clay

Creates matte texture with natural grip for ultimate styling control and hold.

Bentonite Clay

Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

Beeswax

Delivers lasting structure with a strong, flexible hold that stays all day.

Shea Butter

Softens and conditions both hair and scalp without adding shine or greasiness.

Premium Non-Toxic

Zero Endocrine Disruptors

Formulated & Filled in USA

ORDERS OPEN IN:

 

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MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Moneyback Guarantee

Frequently Asked Questions

Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.

BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair—it’s not ideal for long or very curly hair.

Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

No. Even though it’s oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation—without the shine.

Yes. It’s oil-based but non-greasy, and rinses clean with shampoo—no scrubbing, no residue.

We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

It's lightly scented with our naturally-derived fan-favorite scent – Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.

Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.

Delivery & Returns

package

US Delivery Times

Shipping is

FREE

on all US orders $30+.

We aim to to ship your order the

next day.

🇺🇸 United States

2-5 working days

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International Delivery Times

Shipping is

FREE

for all Canada, UK, EU &

Australia orders over $100.

Orders under $100 are only

$25

$60

🇨🇦 Canada

5-14 working days

🇬🇧 UK

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

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The BASED Guarantee

Our

60-day moneyback

guarantee lets

your return any products if you don’t like them. No exceptions.

To find out more, see our

“Return Policy”

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Overly Stiff & Unstylable

Strong All Day Hold

Natural Matte Textured Look

Easy & Fast To Apply

Cheap Synthetic Fragrance

Ingredient Transparency

Harsh Synthetic Chemicals

Can Dry Out Hair

BASED

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Others

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3,000,000+

Here is why 3,000,000+ chose BASED

Hair Clay

Hair Clay

1,445 REVIEWS

MAKE THE SWITCH NOW

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

Shea Butter:

Moisturizes and Conditions Hair

Beeswax:

Provides Hold and Texture

Kaolin Clay:

Absorbs Oil, Adds Texture

Arrowroot Powder:

Adds Texture & Volume

Santal Sandalwood:

Naturally Derived Fragrance

Bentonite Clay:

Absorbs Excess Oil and Impurities

Vitamin E:

Antioxidant