Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay
Hair Clay

Hair Clay

3oz | 90ml

4.92 | 304+ REVIEWS

Scent:

Santal Sandalwood. Masculine, clean and addictive.

Transforms Flat Hair—Instant Volume & Texture

Strong All Day Hold

Premium Non-Toxic Ingredients

Just One

$30.00

Standard Price

BEST SELLER

Two Pack

$60.00

$54.00

Save 10%

Deluxe Bundle

Bundle the

Shampoo & Conditioner

with

the

Hair Clay

and save

25% OFF.

$100.00

$75.00

Save 25%

BEST VALUE

BEST FOR:

Straight to Wavy Hair

2-8 Inches

ADD TO CART

$54.00

$60.00
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ATTENTION: LOW INVENTORY

Free USA

Shipping $30+

Free International

Shipping $100+

60-Day Money

Back Guarantee

Natural Matte Textured Looks

Natural Matte

Textured Looks

Without the overly stiff feel or toxic chemicals.

Join 1,000,000+ Men Who've Switched to BASED.

Premium Non-Toxic Ingredients

Clean ingredients. Zero endocrine disruptors.

All-Day Strong Hold

Strong flexible hold that lasts–without buildup.

Zero Artificial Fragrance

We never use harmful artificial scents.

Healthy + Effective

Healthy and effective is the BASED way.

Zero Toxic Compounds

No harsh or harmful chemicals.

Scalp & Hormone Safe

Formulated for no irritation or disruption.

ORDERS OPEN IN:

 

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MAKE THE SWITCH NOW

First 50 Orders Get 100% of their Money Back (FREE)

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Kaolin Clay

Creates matte texture with natural grip for ultimate styling control and hold.

Bentonite Clay

Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

Beeswax

Delivers lasting structure with a strong, flexible hold that stays all day.

Shea Butter

Softens and conditions both hair and scalp without adding shine or greasiness.

No Compromises

Premium Non-Toxic Formula

Zero Endocrine Disruptors

Vegan

Made in USA

Zero Compromise

100% Natural

Zero Endocrine Disruptors

Made in USA

ORDERS OPEN IN:

 

h

 

m

 

s

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

45,837+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Doug S.

Verified Buyer

Frequently Asked Questions

Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.

BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair—it’s not ideal for long or very curly hair.

Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

No. Even though it’s oil-based, the formula is designed to deliver a matte finish without buildup or excess shine. You get control and separation—without the shine.

Yes. It’s oil-based but non-greasy, and rinses clean with shampoo—no scrubbing, no residue.

Never. We use nourishing natural oils, waxes, and botanical extracts that actually condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics.

It’s lightly scented with our naturally-derived fan-favorite scent – Santal Sandalwood. Masculine, clean and addictive. BASED will never use harmful synthetic fragrances that cause irritation.

Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.

Don't worry - that's why we created the BASED Guarantee. Although only 1% of our customers ever use it, we understand sometimes a product might not be a perfect fit.

Delivery & Returns

package

US Delivery Times

Shipping is

FREE

on all US orders $30+.

We aim to to ship your order the

next day.

đŸ‡ºđŸ‡¸ United States

2-5 working days

globe-simple

International Delivery Times

Shipping is

FREE

for all Canada, UK, EU &

Australia orders over $100.

Orders under $100 are only

$25

$60

đŸ‡¨đŸ‡¦ Canada

5-14 working days

đŸ‡¬đŸ‡§ UK

5-14 working days

đŸ‡ªđŸ‡º Europe

10-20 working days

đŸ‡¦đŸ‡º Australia

5-10 working days

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The BASED Guarantee

Our

60-day moneyback

guarantee lets

your return any products if you don’t like them. No exceptions.

To find out more, see our

“Return Policy”

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Overly Stiff & Unstylable

Strong All Day Hold

Natural Matte Textured Look

Easy & Fast To Apply

Cheap Synthetic Fragrance

Healthy + Effective

Toxic & Harmful Chemicals

Can Dry & Damage Hair and Scalp

BASED

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1,000,000+ Men

Here is why 1,000,000+ men switched to BASED

Hair Clay

Hair Clay

4.92 | 304+ REVIEWS

MAKE THE SWITCH NOW

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

Shea Butter:

Moisturizes and Conditions Hair

Beeswax:

Provides Hold and Texture

Kaolin Clay:

Absorbs Oil, Adds Texture

Arrowroot Powder:

Conditions Hair Strands

Santal Sandalwood:

Natural Fragrance

Bentonite Clay:

Absorbs Excess Oil and Impurities

Vitamin E:

Antioxidant