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Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir
Hair Elixir

Hair Elixir

Lasts on average 4-6 months

depending on frequency

and amount used.

JUST RELEASED

NEW RELEASE

Visibly Boosts Shine + Softness

Instantly Controls Frizz and Flyaways

Advanced Heat Protection

EXCLUSIVE LAUNCH DAY OFFER

Haircare Set

- Shampoo

($28 Value)

- Conditioner

($28 Value)

- Hair Elixir

($25 Value)

-

FREE

Wooden Hair Comb

$81.00

$64.80

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20% OFF

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Free USA Shipping

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30% OFF

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Free USA Shipping

FREE HAIR COMB

MAXIMUM VALUE

Two Pack

$50.00

$45.00

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10% OFF

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Free USA Shipping

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25% OFF

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Free USA Shipping

Just One

$25.00

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20% OFF

Hair Elixir Launches In:

 

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Hair Elixir Launches In:

 

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Hair Elixir Launches In:

 

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*By providing your number and clicking the button, you agree to receive recurring auto-dialed marketing SMS (including cart reminders; AI content; artificial or prerecorded voices) and our TERMS OF SERVICE (including arbitration). Consent is not required to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help; STOP to opt-out. View PRIVACY POLICY.

FIRST 100 ORDERS GET THEIR MONEY BACK

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ADD TO CART

$64.80

$81.00

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Fast 2-5 Day Delivery

60 Day Moneyback Guarantee

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ENGINEERED TO

NOURISH, SEAL & PROTECT

Perfect Shine. Advanced Protection. Zero Compromise.

Join 1,500,000+ Who've Switched to BASED.

Instant Shine & Color Vibrancy

Transforms dull, lifeless hair in seconds.

Instantly Controls Frizz & Flyaways

Seals the cuticle for smooth, polished results.

Advanced Heat Protection

Helps shield hair from high-heat styling damage.

Weightless Formula

Deeply nourishes with no added weight.

Helps Reduce Breakage

Nourishes & protects for healthier-looking hair.

Premium Non-Toxic Ingredients

Because perfect hair shouldn’t cost your health.

GET YOURS NOW

First 100 Orders Will Get Their Money Back

SOLD OUT

Fast 2-5 Day Delivery

60 Day Moneyback Guarantee

GET YOURS NOW

First 100 Orders Will Get Their Money Back

Fast 2-5 Day Delivery

60 Day Moneyback Guarantee

SOLD OUT

Section Unlocks

Oct 24th

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Meadowfoam Oil

Seals cuticles and creates a shield for advanced heat protection.

Kahai Oil

Delivers antioxidant-rich nourishment

for healthier-looking hair.

Mongongo Oil

Ancient african oil that protects while delivering shine and softness.

Broccoli Oil

Nature’s powerful silicone alternative for shine and instant frizz control.

Premium Non-Toxic Formula

Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

SOLD oUT

ORDERS OPEN IN:

 

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GET YOURS NOW

Fast 2-5 Day Delivery

60 Day Moneyback Guarantee

First 100 Orders Will Get Their Money Back

Section Unlocks

Oct 24th

1,500,000+ HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from a few who have elevated their

confidence & health by switching to BASED.

64,817+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

Section Unlocks

Oct 24th

Frequently Asked Questions

Most drugstore hair oils rely on heavy silicones like dimethicone and others that coat your hair with buildup, or cheap fillers that can't penetrate the hair strands. They also use cheap & harsh preservatives (parabens) and synthetic fragrance (phthalates) that can disrupt your hormones.

BASED Hair Elixir is engineered with premium non-toxic ingredients including Meadowfoam oil, Broccoli oil, Kahai and Mongongo oil that deeply nourish, seal and protect without compromising your health. Real results, zero compromise.

Never. The BASED Hair Elixir uses a blend of lightweight botanical oils that absorb effortlessly without leaving heavy, overly greasy residue.

Unlike cheap, silicone-based oils that sit on top of your hair causing buildup, our high-performance formula penetrates to nourish from within. Shine and softness without sacrificing volume or movement.

All of them. Whether you have fine, thick, straight, wavy, curly, or coily hair, the BASED Hair Elixir works effortlessly.

The weightless formula won't weigh down fine hair or make it look flat, while still providing enough nourishment for thick, coarse textures.

We purposefully designed this to be the ultimate solution for everyone.

It's simple.

Pump once into your hands and rub your palms together to distribute the oil evenly. Apply to mid-lengths and ends of your hair, avoiding the roots to prevent any oiliness at the scalp. You can use it on damp hair after washing or on dry hair throughout the day for added shine and smoothness.

Reapply as needed. A little goes a long way with this concentrated formula.

Both. The BASED Hair Elixir is incredibly versatile.

Apply it to damp hair after showering to seal the cuticles and prepare for heat styling. Use it on dry hair throughout the day to tame frizz, add shine, or smooth flyaways.

You can also apply it before blow-drying or using hot tools, utilizing its advanced heat protection. It works whenever your hair needs it.

You'll notice instant results like improved shine & softness, frizz control, and color vibrancy from the very first use.

The advanced heat protection also works to help shield your hair from external damage.

Yes. The BASED Hair Elixir provides advanced heat protection from blow dryers, flat irons, and curling tools. The Meadowfoam and Buriti oils in our formula create a protective barrier that shields your hair from high temperatures, helping protect against heat damage and breakage. Apply it to damp hair before styling for maximum protection.

The BASED Hair Elixir contains zero synthetic fragrance. You'll subtly notice our signature, naturally-derived Santal Sandalwood scent which is light, and fades quickly after application.

We never use cheap synthetic fragrances that can irritate your scalp or disrupt your hormones.

Absolutely, that’s the point. It fits seamlessly with any hair routine. For curly & coily hair the BASED Hair Elixir is also perfect for scrunching out gel casts to reveal soft, defined curls with natural shine.

Use it after washing and conditioning before styling products, or as a finishing touch after styling.

On average, the BASED Hair Elixir lasts 4-6 months depending on frequency and amount used each time you apply. Because the formula is highly concentrated, you only need one pump per application – sometimes less for shorter or finer hair.

Don't worry - that's why we created the BASED Guarantee. Although only 1% of our customers ever use it, we understand sometimes a product might not be a perfect fit.

Delivery & Returns

package

US Delivery Times

Shipping is

FREE

on all US orders $30+.

We aim to to ship your order the

next day.

🇺🇸 United States

2-5 working days

globe-simple

International Delivery Times

Shipping is

FREE

for all Canada, UK, EU &

Australia orders over $100.

Orders under $100 are only

$25

$60

🇨🇦 Canada

5-14 working days

🇬🇧 UK

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

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The BASED Guarantee

Our

60-day moneyback

guarantee lets

your return any products if you don’t like them. No exceptions.

To find out more, see our

“Return Policy”

Section Unlocks

Oct 24th

First 100 Orders Get Their Money Back

Launch Day Exclusive Offer

Ships Next Day

2-5 Day Delivery

Free USA Shipping $30+

Why choose

Based?

Premium Non-Toxic Ingredients

Advanced Heat Protection

Weightless Formula

Buildup-Causing Silicones

Cheap Filler Oils

Instantly Controls Frizz

Transparent Ingredient List

Weighs Hair Down

Harsh Preservatives (Parabens)

Cheap Synthetic Fragrance (Phthalates)

Does Not Disrupt Hormones

BASED

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Section Unlocks

Oct 24th

Hair Elixir

Hair Elixir

NEW RELEASE

SOLD OUT

GET YOURS NOW – DON'T MISS OUT

GET YOURS NOW – DON'T MISS OUT

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

Simmondsia Chinensis (Jojoba) Seed Oil (Organic):

Moisture + Shine

Argania Spinosa Kernel Oil:

Strengthens with Oleic + Linoleic Acid

Adansonia Digitata:

Elasticity Support

Sclerocarya Birrea (Marula) Seed Oil:

Frizz Control

Meadowfoam Estolide:

Heat Stable Oil

Mauritia Flexuosa Fruit Oil:

UV Stable Oil

Brassica Oleracea Italica (Broccoli) Seed Oil:

Cuticle Smoother

Santal Sandalwood:

Naturally Derived Fragrance

Caryodendron Orinocense (Kahai) Seed Oil:

Antioxidant Support

Schinziophyton Rautanenii (Mongongo) Kernel Oil:

Heat Stable Oil

RESERVE YOUR

HAIR ELIXIR

Scan or click the QR code below to secure your spot.

*By providing your number and clicking the button, you agree to receive recurring auto-dialed marketing SMS (including cart reminders; AI content; artificial or prerecorded voices) and our TERMS OF SERVICE (including arbitration). Consent is not required to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help; STOP to opt-out. View PRIVACY POLICY.