HOLIDAY SALE: BUY 2, GET 1 FREE

Add 3 items to cart to unlock discount

Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade

Pomade

star
star
star
star
star

4.9/5 based on 47+ reviews

ADD 3 ITEMS TO CART TO UNLOCK DISCOUNT

ATTENTION: LOW INVENTORY

Sale ends when stock runs out. Don’t miss out

NEWLY

released

93/100

Yuka score

MEDIUM

all day hold

drop

Instant Wet, Slicked & Shiny Look

lightning

All Day Medium Hold

seal-check

Infused with Volcanic Bentonite

hourglass-high

ADD ANY 3 ITEMS TO CART TO

GET ONE FREE

Just One

$25.00

Standard Price

Bestseller

Two Pack

$50.00

$45.00

Save

10%

Deluxe Bundle

$95.00

$72.00

Save

24%

BEST VALUE

seal-check

SHIPS NEXT DAY

seal-check

60-DAY MONEY BACK GUARANTEE

seal-check

SHIPS NEXT DAY

seal-check

60-DAY MONEYBACK GUARANTEE

ADD TO CART

$45.00

$50.00

ATTENTION: LOW INVENTORY

100% Paraben, Sulfate, Phthalate Free

Free USA

Shipping

Free UK, CA, EU, AUS Shipping Over $100+

Manufactured ethically

in the USA

The Based Pomade is your go-to styling product for a wet, messy, or slick back look. Enjoy a firm, but flexible all day hold with a subtle, non-greasy shine. Perfect for thick, straight, or wavy hair.

Jar size: 2.5oz | 74ml

package

US Delivery Times

Shipping is FREE for ALL US orders.

We aim to to ship your order the next day.

globe-simple

NEW Delivery Times

NEW: Shipping is FREE for all Canada, UK, EU and Australia orders over $100.

Shipping for orders under $100 are now only $25

$60

🇺🇸 United States

3-5 working days

🇨🇦 Canada

5-14 working days

🇬🇧 United Kingdom

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

arrow-u-down-left

Our 60 Moneyback Guarantee

Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.

To find out more, see our “Return Policy”

package

Delivery Times

Shipping is FREE for all US orders over $30. We aim to to ship your order the next day.

🇺🇸 United States

3-5 working days

🇨🇦 Canada

5-14 working days

🇬🇧 United Kingdom

5-14 working days

🇪🇺Europe

10-20 working days

seal-check

Our Moneyback Guarantee

Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.

To find out more, see our “Return Policy”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Key Ingredients

Beeswax

Gives an all-day hold without

the stiffness of synthetic chemicals.

Shea Butter

Leave hair feeling incredibly soft and stylable, without sacrificing hold.

Castor Oil

Gives a natural shine that lasts all day, without the greasiness you would usually get.

Vitamin E

Antioxidant that protects your hair from free radical damage, and prevents dryness.

We know you're not used to seeing them...

but we have nothing to hide.

Caprylic/Capric Triglyceride: Emulsifier

Ricinus Communis (Castor) Seed Oil: Reduces frizz and protects from damage

Bentonite (Clay): Absorbs excess oil and impurities

Beeswax: Provides hold and texture

Butyrospermum Parkii (Shea) Butter: Moisturizes and conditions hair

Santal Sandalwood: Natural Fragrance

Simmondsia Chinensis (Jojoba) Seed oil: Adds shine and hydration

Tocopherol (Vitamin E): Antioxidant

Argania Spinosa Kernel Oil: Nourishes and strengthens hair

Used Daily by 200,000+ Men

Don’t listen to us. Hear it to them.

star
star
star
star
star

The best products!

"I use Smooth Labs products every day on my clients and it's amazing."

Maheblendz

Hair Influencer

tiktok-logo

200K+

instagram-logo

1K+

star
star
star
star
star

The best products!

"I use Smooth Labs products every day on my clients and it's amazing."

Maheblendz

Hair Influencer

tiktok-logo

200K+

instagram-logo

1K+

star
star
star
star
star

The best products!

"I use Smooth Labs products every day on my clients and it's amazing."

Maheblendz

Hair Influencer

tiktok-logo

200K+

instagram-logo

1K+

How to Use The Product

Watch our detailed tutorial for optimal results.

Apply some powder

Apply some Texture Powder to the base of your dry hair and to areas where you would like to add texture and volume.

01

Shake your hair

Shake your hair with your fingers until the Texture Powder is distributed evenly, repeat this step until the powder is completely absorbed.

02

Apply some powder

Repeat these 2 steps while styling your hair according to your

preferences until you obtain the desired result.

03

Why choose

Based?

All Natural Ingredients

Greasy and Overly Stiff

All Day Hold

Natural Shiny Non-Greasy Look

Easy & Fast To Apply

Natural Fragrance

Hydrating & Nourishing

Toxic & Harmful Chemicals

Dries & Damages Hair and Scalp

BASED

check-circle
x-circle
check-circle
check-circle
check-circle
check-circle
check-circle
x-circle
x-circle

Others

x-circle
check-circle
x-circle
x-circle
x-circle
x-circle
x-circle
check-circle
check-circle
Pomade

Pomade

star
star
star
star
star

4.9/5 BASED ON 47+ REVIEWS

350,000+ Men

Here is why 350,000+ men switched to BASED