Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade
Pomade

Pomade

3oz | 90ml

4.9

|

149+

REVIEWS

Scent:

Santal Sandalwood. Masculine, clean and addictive.

Instant Non-Greasy Slicked & Flowy Looks

All Day Medium Hold

Premium Non-Toxic Ingredients

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$24.00

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Two Pack

$48.00

$43.20

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Deluxe Bundle

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Shampoo & Conditioner

with

the

Pomade

and save

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$80.00

$60.00

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BEST VALUE

BEST FOR:

Straight to Wavy Hair

2-8 Inches

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Free USA

Shipping $30+

Free International

Shipping $100+

60-Day Money

Back Guarantee

20% OFF FLASH SALE ENDS TODAY

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DISCOUNT AUTO-APPLIES AT CHECKOUT

Natural Slicked & Flowy Looks

Natural Slicked

& Flowy Looks

Without the grease or toxic chemicals.

Join 1,500,000+ Who've Switched to BASED.

Premium Non-Toxic Ingredients

Clean ingredients. Zero endocrine disruptors.

All-Day Medium Hold

Flexible hold that lasts–without the buildup.

Zero Artificial Fragrance

We never use harmful artificial scents.

Healthy + Effective

Healthy and effective is the BASED way.

Zero Toxic Compounds

No harsh or harmful chemicals.

Scalp & Hormone Safe

Formulated for no irritation or disruption.

ORDERS OPEN IN:

 

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MAKE THE SWITCH NOW

First 50 Orders Get 100% of their Money Back (FREE)

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Bentonite Clay

Adds natural volume and texture without weighing hair down.

Beeswax

Locks in your style with flexible, all-day structure and hold.

Jojoba Oil

Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.

Argan Oil

Helps strengthen, smooth, and protect for visibly healthier hair.

No Compromises

Premium Non-Toxic Formula

Zero Endocrine Disruptors

Vegan

Made in USA

Zero Compromise

100% Natural

Zero Endocrine Disruptors

Made in USA

ORDERS OPEN IN:

 

h

 

m

 

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MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,500,000+ HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

64,817+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

Frequently Asked Questions

Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without the any toxic and harmful chemicals or synthetic fragrances.

BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.

Never. It dries with flexible hold, not helmet head. No crusty texture, no flakes.

Yes. It’s reworkable with just a bit of water or damp hands—style stays flexible all day.

Yes - unlike others, we only use premium non-toxic ingredients. Using zero harsh & toxic chemicals makes sure it won't irritate your scalp, disrupt your hormones–all while being effective. Unlike other brands (we won't name names) we will never cheap out on our ingredients, because we actually care about the long term health of our customers.

Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.

Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo, which is a mix of BASED Pomade and BASED Sea Salt Spray.

Don't worry - that's why we created the BASED Guarantee. Although only 1% of our customers ever use it, we understand sometimes a product might not be a perfect fit.

Delivery & Returns

package

US Delivery Times

Shipping is

FREE

on all US orders $30+.

We aim to to ship your order the

next day.

🇺🇸 United States

2-5 working days

globe-simple

International Delivery Times

Shipping is

FREE

for all Canada, UK, EU &

Australia orders over $100.

Orders under $100 are only

$25

$60

🇨🇦 Canada

5-14 working days

🇬🇧 UK

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

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The BASED Guarantee

Our

60-day moneyback

guarantee lets

your return any products if you don’t like them. No exceptions.

To find out more, see our

“Return Policy”

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Greasy and Overly Stiff

All Day Hold

Natural Shiny Non-Greasy Look

Easy & Fast To Apply

Cheap Synthetic Fragrance

Healthy + Effective

Toxic & Harmful Chemicals

Can Dry & Damage Hair and Scalp

BASED

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1,500,000+

Here is why 1,500,000+ switched to BASED

Pomade

Pomade

4.9

|

149+

REVIEWS

MAKE THE SWITCH NOW

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

Caprylic/Capric Triglyceride:

Emulsifier

Castor Oil:

Reduces Frizz

Bentonite Clay:

Adds Volume & Thickness

Beeswax:

Strong Hold & Structure

Shea Butter:

Improves Application

Santal Sandalwood:

Naturally Derived Fragrance

Jojoba Oil:

Lightweight Hydration

Vitamin E:

Antioxidant

Argan Oil:

Strengthens & Conditions Hair