Shampoo
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Shampoo
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Shampoo

Shampoo

12 fl oz | 355 ml

4.89

|

661+

REVIEWS

Scent:

Fresh & energizing aroma from pure essential oils

LIMITED TIME: FREE TOILETRY BAG ($50)

Premium Non-Toxic Formula

Cleanses Gently Without Overstripping

Zero Artificial Fragrance

- Shampoo

($28 Value)

- Conditioner

($28 Value)

Shower Duo

$56.00

$48.00

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BEST VALUE

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$28.00

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BEST FOR:

All Hair Types

All Lengths

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$48.00

$56.00
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Shipping $100+

60-Day Money

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2,000,000+

have already switched to BASED.

Because confidence shouldn't come at the cost of your health.

Premium Non-Toxic Ingredients

We never compromise on quality.

Zero Artificial Fragrance

Scented with organic peppermint oil.

Zero Endocrine Disruptors

Healthy hair shouldn't affect testosterone.

Zero Toxic Compounds

0.00% parabens, sulfates or phthalates.

Balances pH Levels

To maintain healthy scalp microbiome.

Preserves Natural Oils

Gently cleanses without overstripping.

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Coconut Oil

Nourishes hair, adds shine, and promotes scalp health.

Aloe Vera

Calms irritation and supports a balanced scalp microbiome.

Coco-Glucoside

Coconut-based cleanser that gently removes buildup without sulfates.

Vitamin E

Protects scalp from oxidative and environmental stress.

Avocado Oil

Moisturizes dry scalps and can help reduce tightness or flaking.

Peppermint Oil

Refreshes scalp & adds an energizing scent.

Premium Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

ORDERS OPEN IN:

 

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MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

2,000,000+ HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

64,817+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

Water:

H₂O

Coco-Glucoside:

Gentle Cleansing Agent

Glycerin:

Humectant

Cetearyl Olivate & Sorbitan Olivate (Olivem1000):

Emulsifier

Guar Gum:

Thickener

Citric Acid:

pH Adjuster

Peppermint Oil:

Scent & Scalp Stimulator

Potassium Sorbate + Sodium Benzoate:

Full Spectrum Preservative System

Hydrolyzed Keratin:

Softens & Strengthens

Vitamin E:

Antioxidant

Avocado Oil:

Soothes Scalp

Coconut Oil:

Supports Scalp Barrier

Argan Oil:

Nourishes Scalp

Aloe Vera:

Hydrates Scalp

Arginine:

pH Adjuster

Frequently Asked Questions

Yes—BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.

Never. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without damaging your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.

Absolutely. It’s pH-balanced, gentle, and made without harsh chemicals—so it’s safe for daily use and won’t fade color or damage treated hair over time like most “daily” shampoos do.

Yes. A lot of scalp issues come from synthetic fragrance, preservatives, and drying surfactants in mainstream shampoos. BASED is made with premium non-toxic ingredients like aloe vera and peppermint extract to reduce irritation and support long-term scalp health.

Not a single one. BASED is scented with essential oils—no synthetic fragrance, parabens, phthalates, or endocrine disruptors. Nothing that doesn't belong on your body.

Most shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast—but damage your scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.

Yes—but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don’t actually clean better—they just look like they do. BASED uses coconut-based cleansers that lather cleanly without damage. If it doesn’t foam much on the first wash, just double shampoo—the second pass activates full lather and gets your hair truly clean.

Don't worry - that's why we created the BASED Guarantee. Although only 1% of our customers ever use it, we understand sometimes a product might not be a perfect fit.

Delivery & Returns

package

US Delivery Times

Shipping is

FREE

on all US orders $30+.

We aim to to ship your order the

next day.

🇺🇸 United States

2-5 working days

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International Delivery Times

Shipping is

FREE

for all Canada, UK, EU &

Australia orders over $100.

Orders under $100 are only

$25

$60

🇨🇦 Canada

5-14 working days

🇬🇧 UK

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

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The BASED Guarantee

Our

60-day moneyback

guarantee lets

your return any products if you don’t like them. No exceptions.

To find out more, see our

“Return Policy”

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Overstrips Natural Oils

Refreshes Hair & Scalp

Cleanses Gently

Contains Parabens

Contains Sulfates

Contains Phthalates

Zero Endocrine Disruptors

Can Dry & Damage Hair And Scalp

BASED

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2,000,000+

Here is why 2,000,000+ switched to BASED

Shampoo

Shampoo

4.89

|

661+

REVIEWS

MAKE THE SWITCH NOW