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Tailored recommendations in less than 60 seconds.

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THE HAIR QUIZ

Tailored recommendations in less than 60 seconds.

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THE HAIR QUIZ

Tailored recommendations in less than 60 seconds.

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The Hair Revival Serum

Supports Stronger, Fuller-Looking Hair

Fortifies & Protects Thinning Hair

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Used daily by

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men worldwide

Liked by

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Followed by

880,000+

men worldwide

Used daily by

1,000,000+

men worldwide

Liked by

108,9M+

people

Used daily by

1,000,000+

men worldwide

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Precisely crafted, effective & natural men's care products, designed to simplify your routine and elevate your daily confidence.

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SIMPLE, EFFECTIVE, BASED.

The Gold Standard

of Men's Care.

Our mission is to create the best & effective

natural men's care products, because confidence

shouldn't come at the cost of your health.

Our mission is to create the best & effective

natural men's care products, because confidence

shouldn't come at the cost of your health.

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1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

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14,759 Reviews

MY HAIR HAS NEVER FELT HEALTHIER

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Verified Buyer

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Doug S.

Verified Buyer

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MY HAIR HAS NEVER FELT HEALTHIER

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MY HAIR HAS NEVER FELT HEALTHIER

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Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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Doug S.

Verified Buyer

MY HAIR HAS NEVER FELT HEALTHIER

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4.8 (1,058+)

Texture Powder

Instant texture & volume

$25.00

NEW RELEASE

Hair Revival Serum

Stronger, fuller-looking hair

$50.00

4.9 (353+)

Based Bundle

Bundle the Shampoo & Conditioner

and save 14% OFF.

The essential shower duo

$70.00

$60.00

4.8 (269+)

Hair Clay

Matte finish & strong hold

$30.00

4.9 (363+)

Sea Salt Spray

Instantly beachy, fluffy look

$25.00

Bundle & Save

up to 40%

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Texture Powder

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Tallow

Skin Revival Serum

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Hair Revival Serum

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