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SUBMISSIONS CLOSE ON FEB 23RD

Just a short confirmation...

As mentioned we'd hate for amazing transformations to be ineligible due to missing requirements...

So just to make sure, have you read and understood all of the rules? If not, please go through them again.

Yes, I'm ready to submit

Before Photo Example

After Photo Example

GLOWUP

CHALLENGE

THIS MONTH ONLY

Transform yourself using a BASED product and you could win a huge prize - it's really that simple.

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THE PRIZES

At the end of February, there will be 5 WINNERS chosen.

Grand Prize

$5,000

crown

cash

AND

3 YEAR

stack-simple

supply

Second Prize

$2,000

crown

cash

AND

2 YEAR

stack-simple

supply

Third Prize

$1,000

crown

cash

AND

2 YEAR

stack-simple

supply

star-four

Fourth Prize

$500

crown

cash

AND

1 YEAR

stack-simple

supply

star-four

Fifth Prize

$250

crown

cash

AND

1 YEAR

stack-simple

supply

Grand Prize

$5,000

crown

cash

AND

3 YEAR

stack-simple

supply

Second Prize

$2,000

crown

cash

AND

2 YEAR

stack-simple

supply

Third Prize

$1,000

crown

cash

AND

2 YEAR

stack-simple

supply

star-four

Fourth Prize

$500

crown

cash

AND

1 YEAR

stack-simple

supply

star-four

Fifth Prize

$250

crown

cash

AND

1 YEAR

stack-simple

supply

*1 Year Supply = $1,000 BASED Gift Card

$2,000 CASH + 2 YEAR SUPPLY

$1,000 CASH + 2 YEAR SUPPLY

#4

$500 CASH + 1 YEAR SUPPLY

#5

1 YEAR SUPPLY

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HOW TO ENTER

Just follow these 4 easy steps…

Take Your Before Photo

Find a clean background. Make sure the image is well-lit, high quality, and that your hair is clearly visible.

Use one or more of your favorite BASED Products to achieve your transformation.

* Products from all retail channels (Website, TikTok Shop, Amazon) eligible.

Use one or more of your favorite BASED Products to achieve your transformation.

* Products from all retail channels

(Website, TikTok Shop, Amazon) eligible.

Take Your After Photo

Use the same background. Make sure it's from the same angle & has the same lighting and quality.

Submit Your Glow Up

Read the official rules, & submit your transformation through the form below to enter the competition. Must submit by Feb 23rd.

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We'd hate for amazing transformations to be ineligible due to missing requirements...

That's why we urge everyone to take the time & understand the official rules before submitting.

Yes, it's really that simple.

READ THE OFFICAL RULES

Open only legal residents of the 50 US/DC, 13 years of age and older, who received permission from parent/legal guardian to enter (if a minor), and who came into possession of Based Bodyworks hair products prior to the start of the Contest. Void where prohibited by law. Contest Entry Period: 12:00 a.m. PT on 2/1/25 to 11:59:59 p.m. PT on 2/23/25. Judging Period begins 12:00 a.m. PT on 2/24/25 and ends at 11:59:59 p.m. PT on 2/27/25. Subject to Official Rules, including how to enter, prize details, and restrictions, click here. Sponsor: Based Bodyworks LLC, 11750 Wilshire Boulevard, Los Angeles, CA 90025.